Hunt for the black diamond! A miraculous fishing experience in Oma

An
extraordinary
experience
in Oma!!

A journey to enjoy the nature of Oma,
accessible by ferry from Hakodate

CONCEPT

  • 津軽海峡

    Aomori is one of the few prefectures in Japan bordered by three seas: the Pacific Ocean, the Sea of Japan, and the Tsugaru Strait.
    The Tsugaru Strait is characterized by rough seas, with waves reaching 2-3 meters or more, and intense winds.
    As the Tsushima Warm Current from the Sea of Japan flows northward and exits into the Pacific Ocean, it enters the complex underwater terrain of the Tsugaru Strait. This causes plankton and small fish to gather, attracting large fish, such as tuna, which come to hunt them. The tuna consume vast amounts of small fish, growing into massive creatures weighing hundreds of kilograms, becoming like black diamonds in the sea.
    The Tsugaru Strait has long played an important role as a trade route, and many stories related to people's lives and unique cultures have been passed down through the area.
    A short ferry ride between Oma and Hakodate offers a chance to feel the invigorating sea breeze, experience the grandeur of the boundary between Honshu and Hokkaido, and witness the ever-changing beauty of the ocean throughout the year.
    This area offers a unique blend of nature, history, and delicious food and is the perfect place to relax and enjoy the fresh sea breeze.

  • 津軽海峡フェリー

    Located at the northernmost tip of Honshu, Oma Town in Aomori Prefecture offers stunning views of Mt. Hakodate and the cityscape of Hakodate across the sea on clear days. The 90-minute Tsugaru Strait ferry route between Hakodate and Oma Town is the shortest connection between the two.
    Since the launch of Japan's first ocean ferry, the Daikan Maru, in 1964, this route has become an integral part of life for the residents of Oma Town and the Shimokita region, as well as a popular sea journey for visitors. In 1970, it was designated as a maritime highway along National Route 279.

Introduction video for pole-and-line tuna fishing

VIDEO

マグロの1本釣り体験の様子

An unforgettable experience that can only be found in Oma,
where ancient fishing culture and traditions live on!

You can deepen your understanding of the local culture through interactions with local fishermen and traditional festivals. Additionally, enjoy dishes made with local ingredients and heartfelt hospitality, which are all part of Oma's charm.

Set your sights on the exquisite Oma Tuna,
also known as the black diamonds of the sea!
Experience pole-and-line fishing for Japan's iconic Oma tuna

EXPERIENCE

  • 大間マグロ
    Highlights 01

    Pole-and-line tuna fishing is
    a serious challenge against nature!

    The Oma tuna is a luxurious, jet-black fish, reaching lengths of 3 meters and weighing up to 400 kilograms, earning it the nickname "black diamond." Whether you catch one is a matter of luck! If you're lucky, you can experience the thrill of catching one!
    Even if you don't catch anything, you can still enjoy the stunning nature of the Tsugaru Strait!

  • 大間マグロ
    Highlights 02

    Direct instruction from Oma fishermen means even beginners can enjoy!

    Learn fishing techniques and how to use fishing gear from Oma's local fishermen and experience pole-and-line tuna fishing firsthand. Whether you are an avid angler or a beginner, confidently take on this challenge with the support of experienced fishermen.

  • 大間マグロ
    Highlights 03

    Enjoyable for those who are not confident in their Japanese!

    During the experience, multilingual guidance (in English and Chinese) will be provided for interpretation support. This ensures that participants can enjoy their time on the boat and communicate comfortably with the fishermen.

  • Itinerary

    Meet up at Oma Fishing Port (Behind Hama Sushi) and prepare for departure
    • Check-in (confirm your name)
    • Put on a life jacket
    • Listen to safety instructions
    Departure (15-20 minutes to the fishing grounds) / Practical training
    • Learn how to use fishing gear (spear, reel, sonar (radar) operation, etc.)
    • Receive instructions on fishing techniques (tips for tuna fishing, baiting, timing for bait, techniques, etc.)
    Return to port

Here's what makes Oma tuna,
Japan's premier variety, special!

FEATURES

  • 釣り上げられた大間マグロ
    大間マグロを品定めする地元の漁師
    市場でのせりの様子
    01

    Japan's premier brand:
    A record-breaking selling price of 333.6 million yen for one tuna!

    The area surrounding the Tsugaru Strait, located in front of Oma Town at the northernmost tip of Honshu, is a treasure trove of high-quality bait such as mackerel, sardines, and squid. The Oma-produced bluefin tuna, which grows by feeding on these fish, can reach lengths of 3 meters and weigh up to 400 kilograms. In the first auction of the year at Tsukiji in 2019, it fetched a record-breaking price of 333.6 million yen, solidifying its reputation as Japan's most sought-after tuna.

  • 釣り上げられた大間マグロ
    02

    The ocean currents yield tuna with premium fat content

    Oma Town is located at the northernmost tip of Aomori Prefecture, facing the Tsugaru Strait. The cold currents in this region create a rich fishing ground and enhance the nutritional value of tuna, contributing to the high quality of the fish. Oma tuna is particularly prized for its excellent fat content. Tuna raised in these cold waters are rich in fat, characterized by a robust flavor and a melt-in-the-mouth texture. This exceptional fat content is what makes Oma tuna so highly regarded for sushi and sashimi.

  • 釣り上げられた大間マグロ
    03

    The secret of freshness is the pole-and-line fishing method, where the fisherman's outstanding skill shines through.

    The pole-and-line fishing method employed during the experience gently hooks each tuna individually, minimizing stress on the fish and ensuring that the flesh remains intact, thus preserving freshness. Additionally, the difficulty and skill involved with pole-and-line fishing make the caught tuna highly prized for its superior quality.

Local Night Tour with Oma's Tuna Fishermen

EXPERIENCE

  • Highlights 01

    An immersive local experience with tuna fishermen

    Experience the authentic night culture of the area by visiting local izakayas and snack bars with Oma's tuna fishermen, whom you usually wouldn’t have the chance to meet. Enjoy an evening of drinks while listening to the fishermen’s stories about the sea and local anecdotes.

  • Highlights 02

    Enjoy Oma tuna at a local sushi restaurant

    Indulge in the freshest Oma tuna, from sushi to rare cuts like the stomach and heart, which are not commonly available. At the snack bar, an all-you-can-drink plan is included, offering great value. Optional guide services and pocket translators are available, so even those who are concerned about conversing in Japanese can comfortably enjoy their night in Oma.

  • Highlights 03

    A cozy evening shared with the snack bar's owner

    The charm of Oma's snack bars lies in the friendly and warm "mama" (female owner) and the attentive bartender. You can enjoy karaoke while mingling with the locals in a welcoming atmosphere. Additionally, if you take photos together or have a business card, you might receive a heartfelt message from the mama. Capture these precious moments in photos or cards as a souvenir of your special night in Oma.

  • 旅程

    Meet at Oma Inari Shrine
    • Reception (confirm names)
    Enjoy a meal at Iso-bune Sushi
    • At this locally beloved sushi restaurant, you can enjoy not only sushi made with fresh tuna from Oma but also a variety of tuna delicacies, including rare cuts such as the stomach and heart, which are hard to find elsewhere.
    Mingle with the "mama" (female owner) and locals at a snack bar
    • Enjoy karaoke and conversations with the friendly "mama" and regulars.

Recommended attractions in the Shimokita Peninsula
accessible from Oma!

TOURIST ATTRACTION

After enjoying tuna fishing in Oma, why not explore the stunning scenery and historic landmarks of the Shimokita Peninsula?
Discover breathtaking attractions shaped by nature for a truly unforgettable journey.

下北半島おすすめ観光スポットマップ
  • 恐山
    Mutsu City
    Mt. Osore

    Find peace in the mystical and healing Mt. Osore

    Time required from Oma Town: 1 hour and 30 minutes by car
  • 菜の花畑
    Yokohama Town
    Canola Blossom Fields

    A springtime display filled with color and fragrance, featuring expansive fields of golden canola blossoms

    Time required from Oma Town: 1 hour and 30 minutes by car
  • 尻屋埼灯台
    Higashidori Village
    Shiriyazaki Lighthouse

    The first Western-style lighthouse in Tohoku, offering a magnificent panoramic view of the sea guided by history and light

    Time required from Oma Town: 1 hour and 15 minutes by car
  • 大間崎周辺
    Oma Town
    Around Cape Oma

    Discover many unique finds related to tuna, such as local souvenirs and festivals, characteristic of a fishing town

  • 下風呂温泉郷
    Kazamaura Village
    Shimofuro Onsen Village

    A secluded hot spring in Shimokita Peninsula, offering the ultimate bathing experience surrounded by nature

    Time required from Oma Town: About 30 minutes by car
  • 仏ヶ浦
    Sai Village
    Hotokegaura

    A secluded scenic spot featuring mystical rock formations accessible by sightseeing boat

    Time required from Oma Town: About 20 minutes by car
    (to Arusas – Tsugaru Kaikyo Cultural Center, where the sightseeing boat departs)

A special experience, a moment that sets your heart racing

Discover enriching experiences in the Shimokita Peninsula. Enjoy a wide range of activities in its vast nature, unique experiences in local farming and fishing villages, and partake in plans to savor Shimokita's delicious cuisine and culture. Create unforgettable memories with your loved ones as you see, feel, and taste everything Shimokita has to offer.

Travel by taxi from Oma
with Oma Taxi

Accommodations & Hot Springs

Stay in a variety of accommodations, from traditional inns to modern hotels.
Unwind and rejuvenate in the natural hot springs fed by the Shimokita Peninsula, and experience heartfelt hospitality.